{"id":12668,"date":"2026-02-11T14:18:33","date_gmt":"2026-02-11T19:18:33","guid":{"rendered":"https:\/\/pmecdvlangues.ca\/?p=12668"},"modified":"2026-02-11T14:18:33","modified_gmt":"2026-02-11T19:18:33","slug":"understanding-bill-96","status":"publish","type":"post","link":"https:\/\/pmecdvlangues.ca\/en\/understanding-bill-96\/","title":{"rendered":"Understanding Bill 96:"},"content":{"rendered":"
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Understanding Bill 96: What all Canadian businesses need to know in order to serve Quebec customers in\u00a0<\/b>F<\/b>rench<\/b><\/h3>\n
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Since the coming into force of the\u00a0Loi sur la langue officielle et commune du Qu\u00e9bec,\u00a0French<\/i>\u00a0(commonly known as\u00a0Bill 96<\/b>), the linguistic landscape of business in Quebec has profoundly transformed. This law strengthens the role of French in all areas of Quebec societies, including commercial, digital, and legal communications of buissesses.<\/span><\/p>\n<\/div>\n

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Why does\u00a0<\/b>Bill<\/b>\u00a096 exist?<\/b><\/h3>\n<\/div>\n
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Bill 96 seeks to protect and promote French as the official and common language of Quebec. It amends and reinforces the\u00a0Charte de la langue fran\u00e7aise<\/i>\u00a0(often called\u00a0Bill 101<\/b>)\u00a0to ensure that French is central to workplace relations, consumer services, communications, and digital platforms.<\/p>\n<\/div>\n

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To whom does\u00a0<\/b>Bill<\/b>\u00a096 apply?<\/b><\/h3>\n<\/div>\n
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Even if your company is based in another Canadian province, Bill 96 may still apply if you have clients in Quebec, offer goods or services accessible from Quebec (on-site or online), or regularly communicate with Quebec consumers.<\/p>\n<\/div>\n

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In other words: the law applies not only to businesses established in Quebec, but also to those that interact with the Quebec market.<\/p>\n<\/div>\n

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What are the main obligations?<\/b><\/h3>\n<\/div>\n
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Here are the key obligations that any business must understand to be compliant when serving customers in Quebec:<\/p>\n<\/div>\n

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Providing communications in French<\/b><\/h3>\n

All content intended for the Quebec public, including websites, digital platforms, applications, marketing, emails, notices, and commercial documents must be available in French with a quality equivalent to any other language.<\/p>\n<\/div>\n

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Customer service in French<\/b><\/h3>\n

Customer service must be available in French. This includes direct interactions by phone, chat, or email, as well as all documents provided to consumers (contracts, invoices, quotes, warranties, etc.).<\/p>\n<\/div>\n

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Legal documents and contracts<\/b><\/h3>\n

Consumer contracts and other legal documents provided to Quebec clients must be drafted in French, unless the client expressly chooses another language.<\/p>\n<\/div>\n

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Signage and trademarks<\/b><\/h3>\n

If your products are sold in Quebec, labels, packaging, and advertising signage dispays must \u00a0present French predominantly\u00a0 compared to any other language.<\/p>\n<\/div>\n

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Why these requirements matter<\/b><\/h3>\n<\/div>\n
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Failure to comply with Bill 96 may expose a company to financial penalties, inspections by the\u00a0Office qu\u00e9b\u00e9cois de la langue fran\u00e7aise (OQLF)<\/i>, and reputational risks among a large francophone customer base.<\/p>\n<\/div>\n

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Practical tips for compliance<\/b><\/h3>\n<\/div>\n
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To reduce risk and optimize your presence in the Quebec market, here are some concrete steps: Conduct a linguistic audit of your content and systems, Invest in professional translation and localization (including Quebec French ), Update websites and digital platforms with a complete French version, staff training on linguistic requirements and internal processes to ensure ongoing compliance<\/p>\n<\/div>\n

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Conclusion<\/b><\/h3>\n<\/div>\n
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Bill 96 is not only a regulatory constraint: it is also a strategic opportunity to strengthen relationships with Quebec\u2019s francophone consumers. By adopting appropriate linguistic practices, you not only comply with the law but also enhance your credibility, trust, and commercial effectiveness in this dynamic market.<\/p>\n<\/div>\n

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At\u00a0PMECDV Langu<\/b>age school<\/b>, we support Canadian businesses and public institutions in developing the language skills of their sales and customer service departement to serve Quebec consumers effectively in French.<\/p>\n<\/div>\n<\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Understanding Bill 96: What all Canadian businesses need to know in order to serve Quebec customers in\u00a0French Since the coming into force of the\u00a0Loi sur la langue officielle et commune du Qu\u00e9bec,\u00a0French\u00a0(commonly known as\u00a0Bill 96), the linguistic landscape of business in Quebec has profoundly transformed. This law strengthens the role of French in all areas…<\/p>\n","protected":false},"author":1,"featured_media":12669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[107],"tags":[],"class_list":["post-12668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogue-en"],"yoast_head":"\nUnderstanding Bill 96: - PME CDV Langues<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pmecdvlangues.ca\/en\/understanding-bill-96\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Bill 96: - PME CDV Langues\" \/>\n<meta property=\"og:description\" content=\"Understanding Bill 96: What all Canadian businesses need to know in order to serve Quebec customers in\u00a0French Since the coming into force of the\u00a0Loi sur la langue officielle et commune du Qu\u00e9bec,\u00a0French\u00a0(commonly known as\u00a0Bill 96), the linguistic landscape of business in Quebec has profoundly transformed. 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